What we can and cannot prove.

This is every substantiable claim on the site — each ingredient strength, each ingredient list, each origin and shelf life — and whether the brand has confirmed it to us in writing.

Most of it is not confirmed yet. We are publishing that rather than waiting, because the alternative is a site that looks certain about figures nobody has stood behind.

confirmed

quoted, unconfirmed

not held

102

claims in total

Quoted from the pack, not yet confirmed

These are printed on the pack or were listed on the old site, and we have repeated them — but the brand has not confirmed them to us, so every one carries a dagger wherever it appears.

Aloe Vera Extract strength
Radiant Rinse Cleanser
3%
Needs: Aloe vera extract concentration
Biotin strength
Flake Buster Shampoo
0.5%
Needs: Biotin concentration
Broad-spectrum UV filters strength
Ray Safe Lotion
SPF 50 · PA+++
Needs: SPF and PA rating, the testing laboratory, the test method, and the report date
Green Tea Extract strength
Radiant Rinse Cleanser
2%
Needs: Green tea extract concentration
Hyaluronic Acid strength
Hydro Skin Serum
2%
Needs: Hyaluronic acid concentration — must match the Amazon.in listing
Niacinamide strength
Glowifinity Serum
4%
Needs: Niacinamide concentration — must match the Amazon.in listing
Niacinamide strength
Radiant Rinse Cleanser
3%
Needs: Niacinamide concentration in the cleanser
Piroctone Olamine strength
Flake Buster Shampoo
0.5%
Needs: Piroctone olamine concentration
Salicylic Acid strength
Flake Buster Shampoo
2%
Needs: Salicylic acid concentration — must match the Amazon.in listing

Not held at all

We hold no value for these. Rather than infer something plausible, the site shows the gap and names what would close it.

Aloe Vera Extract strength
Flake Shield Conditioner
Needs: Aloe vera extract concentration
Aloe Vera strength
Flake Fix Serum
Needs: Aloe vera concentration
Cautions and contraindications
Daily Hydration Kit
Needs: Cautions, contraindications, pregnancy safety, patch-test guidance
Cautions and contraindications
Even Tone Kit
Needs: Cautions, contraindications, pregnancy safety, patch-test guidance
Cautions and contraindications
Flake Buster Shampoo
Needs: Cautions, contraindications, pregnancy safety, patch-test guidance
Cautions and contraindications
Flake Control Kit
Needs: Cautions, contraindications, pregnancy safety, patch-test guidance
Cautions and contraindications
Flake Fix Serum
Needs: Cautions, contraindications, pregnancy safety, patch-test guidance
Cautions and contraindications
Flake Shield Conditioner
Needs: Cautions, contraindications, pregnancy safety, patch-test guidance
Cautions and contraindications
Glowifinity Serum
Needs: Cautions, contraindications, pregnancy safety, patch-test guidance
Cautions and contraindications
Hydro Skin Serum
Needs: Cautions, contraindications, pregnancy safety, patch-test guidance
Cautions and contraindications
Kera Shine Serum
Needs: Cautions, contraindications, pregnancy safety, patch-test guidance
Cautions and contraindications
Keratin Kiss Shampoo
Needs: Cautions, contraindications, pregnancy safety, patch-test guidance
Cautions and contraindications
Keratin Revival Kit
Needs: Cautions, contraindications, pregnancy safety, patch-test guidance
Cautions and contraindications
Radiant Rinse Cleanser
Needs: Cautions, contraindications, pregnancy safety, patch-test guidance
Cautions and contraindications
Ray Safe Lotion
Needs: Cautions, contraindications, pregnancy safety, patch-test guidance
Cautions and contraindications
Silk Fusion Conditioner
Needs: Cautions, contraindications, pregnancy safety, patch-test guidance
Country of origin
Daily Hydration Kit
Needs: Country of origin
Country of origin
Even Tone Kit
Needs: Country of origin
Country of origin
Flake Buster Shampoo
Needs: Country of origin
Country of origin
Flake Control Kit
Needs: Country of origin
Country of origin
Flake Fix Serum
Needs: Country of origin
Country of origin
Flake Shield Conditioner
Needs: Country of origin
Country of origin
Glowifinity Serum
Needs: Country of origin
Country of origin
Hydro Skin Serum
Needs: Country of origin
Country of origin
Kera Shine Serum
Needs: Country of origin
Country of origin
Keratin Kiss Shampoo
Needs: Country of origin
Country of origin
Keratin Revival Kit
Needs: Country of origin
Country of origin
Radiant Rinse Cleanser
Needs: Country of origin
Country of origin
Ray Safe Lotion
Needs: Country of origin
Country of origin
Silk Fusion Conditioner
Needs: Country of origin
Full ingredient list (INCI)
Daily Hydration Kit
Needs: Full INCI ingredient list, in descending order of concentration
Full ingredient list (INCI)
Even Tone Kit
Needs: Full INCI ingredient list, in descending order of concentration
Full ingredient list (INCI)
Flake Buster Shampoo
Needs: Full INCI ingredient list, in descending order of concentration
Full ingredient list (INCI)
Flake Control Kit
Needs: Full INCI ingredient list, in descending order of concentration
Full ingredient list (INCI)
Flake Fix Serum
Needs: Full INCI ingredient list, in descending order of concentration
Full ingredient list (INCI)
Flake Shield Conditioner
Needs: Full INCI ingredient list, in descending order of concentration
Full ingredient list (INCI)
Glowifinity Serum
Needs: Full INCI ingredient list, in descending order of concentration
Full ingredient list (INCI)
Hydro Skin Serum
Needs: Full INCI ingredient list, in descending order of concentration
Full ingredient list (INCI)
Kera Shine Serum
Needs: Full INCI ingredient list, in descending order of concentration
Full ingredient list (INCI)
Keratin Kiss Shampoo
Needs: Full INCI ingredient list, in descending order of concentration
Full ingredient list (INCI)
Keratin Revival Kit
Needs: Full INCI ingredient list, in descending order of concentration
Full ingredient list (INCI)
Radiant Rinse Cleanser
Needs: Full INCI ingredient list, in descending order of concentration
Full ingredient list (INCI)
Ray Safe Lotion
Needs: Full INCI ingredient list, in descending order of concentration
Full ingredient list (INCI)
Silk Fusion Conditioner
Needs: Full INCI ingredient list, in descending order of concentration
Keratin + Argan Oil strength
Kera Shine Serum
Needs: Keratin and argan oil concentrations
Keratin Protein strength
Keratin Kiss Shampoo
Needs: Keratin protein concentration — named on pack, strength not stated
Licorice Extract strength
Radiant Rinse Cleanser
Needs: Licorice extract concentration
Manufacturer, marketer and packer
Daily Hydration Kit
Needs: Manufacturer / marketer / packer name and address
Manufacturer, marketer and packer
Even Tone Kit
Needs: Manufacturer / marketer / packer name and address
Manufacturer, marketer and packer
Flake Buster Shampoo
Needs: Manufacturer / marketer / packer name and address
Manufacturer, marketer and packer
Flake Control Kit
Needs: Manufacturer / marketer / packer name and address
Manufacturer, marketer and packer
Flake Fix Serum
Needs: Manufacturer / marketer / packer name and address
Manufacturer, marketer and packer
Flake Shield Conditioner
Needs: Manufacturer / marketer / packer name and address
Manufacturer, marketer and packer
Glowifinity Serum
Needs: Manufacturer / marketer / packer name and address
Manufacturer, marketer and packer
Hydro Skin Serum
Needs: Manufacturer / marketer / packer name and address
Manufacturer, marketer and packer
Kera Shine Serum
Needs: Manufacturer / marketer / packer name and address
Manufacturer, marketer and packer
Keratin Kiss Shampoo
Needs: Manufacturer / marketer / packer name and address
Manufacturer, marketer and packer
Keratin Revival Kit
Needs: Manufacturer / marketer / packer name and address
Manufacturer, marketer and packer
Radiant Rinse Cleanser
Needs: Manufacturer / marketer / packer name and address
Manufacturer, marketer and packer
Ray Safe Lotion
Needs: Manufacturer / marketer / packer name and address
Manufacturer, marketer and packer
Silk Fusion Conditioner
Needs: Manufacturer / marketer / packer name and address
Shelf life and period-after-opening
Daily Hydration Kit
Needs: Shelf life and period-after-opening
Shelf life and period-after-opening
Even Tone Kit
Needs: Shelf life and period-after-opening
Shelf life and period-after-opening
Flake Buster Shampoo
Needs: Shelf life and period-after-opening
Shelf life and period-after-opening
Flake Control Kit
Needs: Shelf life and period-after-opening
Shelf life and period-after-opening
Flake Fix Serum
Needs: Shelf life and period-after-opening
Shelf life and period-after-opening
Flake Shield Conditioner
Needs: Shelf life and period-after-opening
Shelf life and period-after-opening
Glowifinity Serum
Needs: Shelf life and period-after-opening
Shelf life and period-after-opening
Hydro Skin Serum
Needs: Shelf life and period-after-opening
Shelf life and period-after-opening
Kera Shine Serum
Needs: Shelf life and period-after-opening
Shelf life and period-after-opening
Keratin Kiss Shampoo
Needs: Shelf life and period-after-opening
Shelf life and period-after-opening
Keratin Revival Kit
Needs: Shelf life and period-after-opening
Shelf life and period-after-opening
Radiant Rinse Cleanser
Needs: Shelf life and period-after-opening
Shelf life and period-after-opening
Ray Safe Lotion
Needs: Shelf life and period-after-opening
Shelf life and period-after-opening
Silk Fusion Conditioner
Needs: Shelf life and period-after-opening
Silk Protein strength
Silk Fusion Conditioner
Needs: Silk protein concentration
Tea Tree Extract strength
Flake Shield Conditioner
Needs: Tea tree extract concentration — the site names it but states no strength
Tea Tree Oil strength
Flake Fix Serum
Needs: Tea tree oil concentration
Vitamin C strength
Radiant Rinse Cleanser
Needs: Vitamin C concentration and which derivative is used
Who this suits, and who it does not
Daily Hydration Kit
Needs: Which skin or hair types this suits, and which it does not
Who this suits, and who it does not
Even Tone Kit
Needs: Which skin or hair types this suits, and which it does not
Who this suits, and who it does not
Flake Buster Shampoo
Needs: Which skin or hair types this suits, and which it does not
Who this suits, and who it does not
Flake Control Kit
Needs: Which skin or hair types this suits, and which it does not
Who this suits, and who it does not
Flake Fix Serum
Needs: Which skin or hair types this suits, and which it does not
Who this suits, and who it does not
Flake Shield Conditioner
Needs: Which skin or hair types this suits, and which it does not
Who this suits, and who it does not
Glowifinity Serum
Needs: Which skin or hair types this suits, and which it does not
Who this suits, and who it does not
Hydro Skin Serum
Needs: Which skin or hair types this suits, and which it does not
Who this suits, and who it does not
Kera Shine Serum
Needs: Which skin or hair types this suits, and which it does not
Who this suits, and who it does not
Keratin Kiss Shampoo
Needs: Which skin or hair types this suits, and which it does not
Who this suits, and who it does not
Keratin Revival Kit
Needs: Which skin or hair types this suits, and which it does not
Who this suits, and who it does not
Radiant Rinse Cleanser
Needs: Which skin or hair types this suits, and which it does not
Who this suits, and who it does not
Ray Safe Lotion
Needs: Which skin or hair types this suits, and which it does not
Who this suits, and who it does not
Silk Fusion Conditioner
Needs: Which skin or hair types this suits, and which it does not

What this page does not cover

The list above is built from the product catalogue, so it can only show claims that exist in it. A few things are absent from the catalogue entirely — among them customer numbers, review counts, awards and certifications. None of those appear anywhere on this site, and their absence is the reason.

If you are the brand and want to close a row above, the wording under “Needs” is what we are asking for. Confirmation in writing is enough — get in touch.